Get your employee benefits package just right

Get your employee benefits package just right

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We have written quite a lot recently about how to combat the recruitment candidate shortage. One way is to get your employee benefits package just right. 

In recent research by Ladbrokes, the UK workplace's most valued employee 'perks' have been revealed. 

The top 8 most valued employee 'perks' are:

  1. Paid holidays
  2. Pension plan
  3. Gym membership
  4. Retirement planning
  5. Dental Insurance
  6. Maternity & Paternity Leave
  7. Paid sick days
  8. Vision Insurance

Some of these are quite a surprise and it just goes to show that it isn't necessary flashy, over and above style perks that people really value. It's things that they can benefit from on a daily or monthly basis that really matter to people. 

Ladbrokes, also researched which businesses were rated as offering the best employee perks.

Here are the top 20 and their most valued employee perks

Business name



£5,000 Joining Bonus


All Expenses Paid Holiday


$2,000 to Travel


Local Discounts

The Body Shop

Corporate Volunteering

Peninsula Business Services

Children Xmas Party

Autotrader UK

Wine Club

Jive UK

Hot Food Friday

Opus Professional Services

Free Holiday Home Hire

Visual Soft

Unlimited Holiday

CA Technologies

On-site Creche


Birthday Holiday

Allen & Overy

Onsite Dentist and GP

Pentland Brands

Onsite Gym

Arm Holdings

4 Week Sabbatical


40 Percent Discount

Swinton Insurance

Christmas Shopping Holiday


Free Food


Free staff Bicycles

Holiday Extras

Free Staff Cinema

A lot of these in the top 20 are able to offer a certain perk because of what they do as a business. And of course, most of them are large businesses. But some of the perks, like a Christmas party for employee’s children, is quite realistic for any size of business to do.

They key to getting your employee benefits offering right, is to really analyse your team. Have a look at what trends you have; gender, age, hobbies, children, how they commute to work, working patterns, what they like to do outside of work.

If you can really tap into things that your team will be able to benefit from every week, then you have an offering that will really make an impact.

The main purpose of your benefits package is to help attract new employees and to help keep existing ones.

Think outside the box, ask for ideas, or run an all employee survey. And don’t forget, just because you have a good benefits package, you should keep renewing it as your workforce change.