Marketing Executive

Job Title: Marketing Executive
Contract Type:
Location: Loughborough, Leicestershire
Industry:
Salary:
  • £21,000 - £25,000
  • Contact Name: Sarah Clarke
    Job Published:
    REF: BBBH4571

    Job description:

    Vanilla Recruitment

    We’re looking for a talented and innovative Marketing Executive with product development and sector-based marketing experience to join a successful industrial supplier based in Loughborough, Leicestershire.

    Working with the Marketing Manager, you’ll support the planning and implementation of highly effective marketing strategies for a large and varied product portfolio, which will help to grow the business in alignment with the company plan and strategic priorities.

     

    Duties and responsibilities:

    • Assisting in the creation, development and implementation of sector marketing plans.
    • Gathering market intelligence and insight to develop a keen understanding of the sectors and those that operate within them.
    • Working with the Marketing Manager on the creation, planning and activation of the sector / product campaigns.
    • Tracking and analysing the performance of each campaign, feeding back learnings and recommendations.
    • Supporting brands communications into the sectors, including website, blog, PR and social media activity to support key messages and campaigns.
    • Focusing on the diverse product range and sector portfolio with a real alignment to customer focus.
    • Pulling together project work for customer specific campaigns, as well as content for the company catalogue and promotional activities
    • Contributing to asset creation for specific customer campaigns and activity.
    • Dealing with promotions and new product information.
    • Helping to create printed marketing collateral.
    • Managing customer marketing campaigns.
    • Supporting product development and collaborating with the design team.
    • Helping with insights and project work for both EPD and NPD sector initiatives.
    • Attending trade shows, exhibitions and events, as required.
    • Ensuring the implementation of brand and corporate identity for all outputs such as literature, packaging and POS.
    • Carrying out all other duties as requested by the Marketing Manager.

     

    Skills and experience required:

    • Proven previous experience as a product-focused or sector-based Marketing Executive, ideally within an industrial product-focused business.
    • Degree-level or equivalent qualification in a relevant marketing subject.
    • Able to devise strategies that target different audiences effectively (i.e. both distributors and end users).
    • Experience of developing and delivering targeted, engaging and persuasive marketing materials.
    • Ability to build positive business relationships both internally and externally.
    • Solid analytical skills with some proven experience of using market data.
    • Confident making key decisions and managing multiple priorities.
    • Strong organisational and planning skills with the ability to multitask and prioritise.
    • Excellent communication skills, both verbally and in writing.
    • Takes a positive and proactive approach, with influential and engaging communication skills, both verbally and in writing.

     

    Salary and benefits:

    • £21,000 – £25,000