Paid Social Media Specialist

Job Title: Paid Social Media Specialist
Contract Type:
Location: Mansfield, Nottinghamshire
Industry:
Salary:
  • Salary: £30,000 - £40,000
  • Contact Name: Eloise Shelton
    Job Published:
    REF: BBBH5062

    Job description:

    Vanilla Recruitment

    Are you an astute Paid Social Media expert looking for an opportunity to develop advertising strategies for a range of coveted global clients? Can you lead on delivering effective, full-funnel paid social media campaigns that focus on customer behaviour, increasing awareness among target audiences, and drive traffic and sales?

    The successful applicant will join a leading marketing services company, well known for producing exceptional work which enables their clients to communicate effectively with consumers through eye-catching and engaging digital innovations.

     

    Duties and responsibilities:

    • Leading Paid Social campaigns across multiple channels and working to varied full funnel objectives (this would be end-to-end, assisting in planning strategy, execution, and guiding reporting).
    • Setting up and managing paid campaigns on all major social platforms
    • Optimising paid social activity to budget and KPIs
    • Developing and tracking new tests including ad copy, landing pages, images, ad types etc
    • Owning and creating weekly, monthly, and ad hoc reporting on paid social media campaigns
    • Monitoring the latest trends in social media in order to improve campaign performance and provide recommendations to clients on how they can best leverage new tools and services
    • Ownership of paid social media budgets, timelines and WIPs
    • Responding to all client briefs and requests in a timely, professional, and efficient manner
    • Acting as the Paid Social point of contact within the business; sharing expertise and collaborating with the wider team and business

     

    Skills and experience required:

    • Extensive experience in a Paid Social Media role (agency or in-house)
    • Hands on experience and strong working knowledge of the major social media advertising platforms
    • Strong analytical and strategic campaign planning skills
    • Understanding of best practice in paid social media across multiple platforms
    • A proactive and curious learner;keen to keep informed of paid social media news and trends
    • Data driven with a methodical approach
    • Experience of working with both small and large budgets

     

    Hours of work:

    • Monday to Friday, 9:00am – 5:30pm

     

    Salary and benefits:

    • £30,000 – £40,000
    • 25 days holiday
    • Employee wellbeing initiatives

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