Paid Social Media Specialist

Are you an astute Paid Social Media expert looking for an opportunity to develop advertising strategies for a range of coveted global clients? Can you lead on delivering effective, full-funnel paid social media campaigns that focus on customer behaviour, increasing awareness among target audiences, and drive traffic and sales?

The successful applicant will join a leading marketing services company, well known for producing exceptional work which enables their clients to communicate effectively with consumers through eye-catching and engaging digital innovations.

Duties and responsibilities:

• Leading Paid Social campaigns across multiple channels and working to varied full funnel objectives (this would be end-to-end, assisting in planning strategy, execution, and guiding reporting).
• Setting up and managing paid campaigns on all major social platforms
• Optimising paid social activity to budget and KPIs
• Developing and tracking new tests including ad copy, landing pages, images, ad types etc
• Owning and creating weekly, monthly, and ad hoc reporting on paid social media campaigns
• Monitoring the latest trends in social media in order to improve campaign performance and provide recommendations to clients on how they can best leverage new tools and services
• Ownership of paid social media budgets, timelines and WIPs
• Responding to all client briefs and requests in a timely, professional, and efficient manner
• Acting as the Paid Social point of contact within the business; sharing expertise and collaborating with the wider team and business

Skills and experience required:

• Extensive experience in a Paid Social Media role (agency or in-house)
• Hands on experience and strong working knowledge of the major social media advertising platforms
• Strong analytical and strategic campaign planning skills
• Understanding of best practice in paid social media across multiple platforms
• A proactive and curious learner;keen to keep informed of paid social media news and trends
• Data driven with a methodical approach
• Experience of working with both small and large budgets

Hours of work:

• Monday to Friday, 9:00am – 5:30pm

Salary and benefits:

• £30,000 – £40,000
• 25 days holiday
• Employee wellbeing initiatives