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CRM Analyst

CRM Analyst

Job Title: CRM Analyst
Contract Type: Permanent
Location: Market Harborough, Leicestershire
Industry:
Salary: £28,000 - £32,000
REF: 896615
Contact Name: Poonam Sharma
Contact Email: psharma@vanillarecruitment.co.uk
Job Published: 26 days ago

Job Description

A new and exciting position has become available, our client is looking an experienced CRM Analyst, the CRM Campaign Management Analyst is the central point of contact for all CRM activity across the business. They will implement the CRM strategy which is predominantly about communicating with existing customers.

You will be working closely with a range of stakeholders they will need to understand a campaign's purpose and targets, translate business requirements into technical specifications, deliver the system set up and analyse results. They will be required to ensure a deep and full understanding of system capabilities, recommending and sponsoring development where necessary.

Duties and responsibilities:

  • Implement the CRM Strategy
  • Translate business requirements into technical specifications
  • Develop a culture of continuous learning and improvement from CRM campaign activity by providing analysis and insights that inform and influence future activity
  • Manage the process of agreeing on measurable campaign KPIs and provision of post campaign tracking against these KPIs
  • Ability to extract business requirements from stakeholders and accurately translate into technical specifications
  • Ability to clearly communicate ideas and results to non-technical business people, both written and orally
  • Design documents to collate information from departments
  • Visit sites and build relationships face to face
  • Liaise with different departments to advised on CRM Campaigns

Skills and experience required:

  • Ability to clearly communicate ideas and results to non-technical business people, both written and orally
  • Educated to Degree level (or equivalent) in a mathematical or other relevant subjects
  • Recent working knowledge of Microsoft Office (Excel including the use of Pivot Tables, PowerPoint etc.)
  • Ability to extract business requirements from stakeholders and accurately translate into technical specifications
  • Relationship building skills across multiple internal stakeholder groups (Chief Operating Officer, General Managers, Local Marketing Teams, Systems)
  • Ability to deliver to tight deadlines and perform effectively under pressure
  • Process driven with very well organised working practices
  • Experience of Marketing/CRM analytics and KPI tracking
  • Understanding of CRM and data protection principles
  • Exhibit knowledge of or a willingness to learn about the industry and its related data
  • Experience of leveraging data driven analysis to inform best practices and process improvements
  • Experience of setting up CRM campaigns
  • Experience of SugarCRM system or similar

Hours:

Monday - Friday (Full Time) 9.00-17.00

Salary and benefits:

  • £28,000-£32,000
  • Pension
  • Holidays 20 + 8 bank holidays
  • Childcare vouchers
  • Cycle to work scheme