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Marketing Assistant

Marketing Assistant

Job Title: Marketing Assistant
Contract Type: Permanent
Location: Market Harborough, Leicestershire
Industry:
Salary: £22,000 - £25,000
REF: 897580
Contact Name: Ben Young
Contact Email: byoung@vanillarecruitment.co.uk
Job Published: 2 months ago

Job Description

We're looking for an inventive and talented Marketing Assistant with an impressive expertise in the world of social media and digital marketing!

The successful candidate will join a well-reputed and successful toy distributor, known internationally for their well-loved brands. You'll combine an imaginative approach with your second-to-none social media knowledge to design and implement a brand new online strategy.

This is an exciting role and a wonderful opportunity to join an enterprising and cohesive team, with the joint vision of driving forward the continued growth and success of the company.

Duties and responsibilities:

  • Delivering a slick, creative and effective social media strategy across a range of channels to attract and build an engaged and reactive following
  • Redesigning and optimising the company website in order to increase traffic and showcase each brand.
  • Strategically planning carefully targeted SEO and PPC activity
  • Carrying out careful analytics to gauge the success of campaign activity, providing weekly and monthly reports and identifying any issues requiring attention
  • Working with bloggers and influencers to increase brand visibility
  • Taking responsibility for both trade and consumer PR, writing copy and producing clear advertising briefs
  • Maintaining an awareness of current competitors and monitoring their online presence.
  • Representing the company in person and carrying out face-to-face marketing duties at exhibitions, issuing press packs and meeting the media
  • Travelling within the UK to trade shows, along with making occasional visits to the parent company in Germany

Skills and experience required:

  • Significant experience in a social media-focused marketing role with evidence of creating effective and eye-catching campaigns OR a degree (or other equivalent qualification) in marketing, social media or a directly associated subject
  • Excellent up-to-the minute understanding of social media channels, industry news and emerging trends.
  • Sound knowledge of Google Analytics, with an enthusiasm for identifying patterns, trends and opportunities for online growth
  • Able to carry out effective campaign analysis, report on findings and use results to plan future social media strategies.
  • IT proficient, with knowledge of design software such as Adobe and Photoshop.
  • Equipped with a good level of web literacy to work effectively with web page designers
  • Adept at producing interesting and well-structured written content, with an excellent level of grammatical accuracy
  • Communicates with internal and external contacts in a friendly and engaging manner, delivering ideas and recommendations with confidence.
  • Self-motivated and resilient, with a positive and innovative approach.
  • Strong attention to detail and precision.
  • A driving licence is essential for the requirements of this role

Hours of work:

  • Monday to Friday, 9.00am - 5.00pm

Salary and benefits:

  • £22,000 - £25,000
  • Annual bonus based on company performance
  • 20 days annual leave + 8 bank holidays + 3 days at Christmas