• Permanent
  • Rugby, Warwickshire
  • Applications have closed.
  • £33,000 - £37,000Nikki Sargent897806

Marketing Manager

Job Title: Marketing Manager
Contract Type:
Location: Rugby, Warwickshire
Industry:
Salary: £33,000 - £37,000
Contact Name: Nikki Sargent
Job Published:
REF: 897806

Job description:

Vanilla Recruitment

We’re delighted to introduce a brand new Content Management opportunity within a local not-for-profit organisation, known for providing valuable support and resources to its members.

The role has been developed as part of an ambitious and exciting long-term communications plan, and promises the successful applicant an exciting opportunity to shape a channel strategy which meets customer needs, delivers brand values and drives engagement from a wide audience both in the UK and overseas.

Leading an industrious and collaborative team, you will draw on your extensive experience to develop engaging and thought-provoking content that inspires and motivates highly-skilled, driven and time-pressured professionals. You will combine your forward-thinking and imaginative flair for creation with second-to-none technical knowledge and an astute awareness of the importance of SEO, web analytics and CRM systems.

Based in a fantastic working environment, the role offers a highly competitive salary and a great rewards package including private medical insurance, a generous holiday allowance and flexible working.

 

Duties and responsibilities:

  • Leading the development and implementation of the content and channel strategies
  • Developing key content clusters aligned to organisational themes
  • Establishing a content calendar to ensure that relevant topics are covered at appropriate times
  • Spotting gaps and staying informed of future trends in order to develop future content
  • Identifying and working with influencers to help increase visibility and engagement across multiple platforms
  • Recognising potential new platforms for content
  • Carrying out annual planning in line with wellbeing trends and thought leadership
  • Regularly reporting on content and channel strategy to ensure ROI and assess impact
  • Setting budgets and monitoring expenditure
  • Recruiting and building an effective and skilled Content Team

 

Skills and experience required:

  • Relevant degree or recognised professional qualification in Marketing, Journalism, English or another relevant / related subject
  • Previous work in a content management role, or at a senior level within content production
  • Solid prior experience of content marketing, as well as developing and implementing content strategies
  • Sound knowledge of the charitable, not-for-profit, health and wellbding sectors and / or membership organisations, ideally through direct past involvement in producing content within these environments
  • Proficiency in the use of Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Premier Pro) as well
  • Understanding of how to develop and analyse customer journeys in order to make improvements
  • Ability to manage multiple internal and external stakeholders
  • Experience of managing budgets, as well as setting personal development plans and agreeing objectives and goals
  • Excellent copywriting and proofreading skills with outstanding attention to detail
  • Positive, proactive working approach with helpful and engaging interpersonal skills

 

Hours of work:

  • Monday to Friday, 35 hours per week. This is typically 9.00am – 5.00pm, but flexible working is available.

 

Salary and benefits:

  • £33,000 – £37,000
  • Excellent benefits package