Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type:
Location: Market Harborough, Leicestershire
Industry:
Salary:
  • Salary: £30,000 - £40,000
  • Contact Name: Eloise Shelton
    Job Published:
    REF: BBBH4870

    Job description:

    Vanilla Recruitment

    Are you a stand-out Digital Marketing expert looking for an opportunity within a talented agency team?

    We’re delighted to be recruiting a Digital Marketing Manager on behalf of a passionate and creative full-service marketing business based in Market Harborough.

    Applicants must demonstrate a good understanding of brand building, a flair for creating innovative digital marketing strategies and a keen interest in following and understanding the latest industry trends and thinking.

     

    Duties and responsibilities:

    • Working alongside the Marketing Director and Account Management Team to create digital strategies, briefing and managing effective campaigns with KPIs that support client objectives
    • Reviewing the performance of campaigns and reporting on lessons learnt and future recommendations
    • Creating and implementing SEO strategies and working with the PPC Team to drive traffic and conversion
    • Managing online media budgets
    • Working with developers and creative team to plan engaging websites with strong user journeys
    • Keeping up to date with digital marketing trends, key industry launches and best practice
    • Thinking creatively to produce new ideas, concepts and campaigns
    • Creating and scheduling social media content, as well as managing social media communities, some of which may take place outside of normal working hours and will be paid as overtime
    • Attending meetings with clients and associates to discuss and give campaign briefs

     

    Skills and experience required:

    • Extensive experience in a similar role, involving the creation of engaging, high-impact digital plans and communications – ideally in an agency environment
    • Previous work for blue-chip brands as well as entrepreneurial SMEs and start-ups
    • Proven results developing and delivering digital marketing strategies
    • Good analytical skills with the ability to use Google Analytics and other insight tools
    • A working knowledge of key social media platforms (including running effective ad campaigns)
    • Strong understanding of SEO and PPC
    • Experience working with e-mail marketing platforms such as MailChimp and Klaviyo
    • Experience planning and developing websites including creating creative and technical briefs
    • Excellent copywriting skills

     

    Hours of work:

    • Monday to Friday 9am-5.30pm

     

    Salary and benefits:

    • £30,000 – £40,000
    • Flexibility on working location and hours
    • 24 days’ annual leave + bank holidays + birthday day off
    • Room to grow and develop within the role
    • Childcare vouchers, complimentary snacks and social events

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