Marketing Programme Manager / Campaign Manager

Job Title: Marketing Programme Manager / Campaign Manager
Contract Type:
Location: Lutterworth, Leicestershire
Industry:
Salary: £35,000 - £40,000
Contact Name: Eloise Shelton
Job Published:
REF: BBBH4198

Job description:

Vanilla Recruitment

On behalf of an industry-leading and internationally renowned business based in Lutterworth, we’re currently looking for a talented and innovative Marketing Progamme Manager/ Campaign Manager.

Working as part of a small team you’ll create, manage and execute marketing campaigns, digital initiatives, content, support sales enablement and external communications to aid lead generation.

This is a great opportunity for a hands-on, innovative, and results -orientated marketing professional to play a key part within an energetic and forward-thinking marketing team.

 

Duties and responsibilities:

  • Assist the Head of Marketing to set the marketing direction and implement marketing processes
  • Use market research and analysis to develop plans that generate leads, expand the customer base and ensure the company maintains a strong presence across all key sectors.
  • Manage campaign planning, approach, content, budget and resource allocation.
  • Design and execute integrated campaigns / initiatives that include events, emails, PR, content, landing pages and webinars amongst others.
  • Analyse campaign performance and marketing attribution, and continually optimise campaigns for conversions.
  • Prepare and deliver reports including campaign performance, lead generation customer / order acquisition results against targets.
  • Manage suppliers, agencies, and other services to help marketing projects come to fruition.

 

Skills and experience required:

  • Extensive proven hand-on experience of digital marketing campaigns management within a fast paced B2B environment
  • Demonstratable B2B marketing experience providing solutions and services
  • A successful track record of building engaging go-to-market campaigns for key target audiences
  • Strong understanding of digital marketing (PPC, SEO, display, sponsored social)
  • Strong project management and analytical skills

 

Hours of work:

  • Monday to Friday 8.30am – 5.00pm

 

Salary and benefits:

  • £35,000-40,000

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