Digital Marketing Manager – Hybrid Job

We’re delighted to present an exciting opportunity to join an ambitious and well-established company in Leicestershire, who are looking for a talented and creative Digital Marketing Manager.

The successful applicant will be equipped with comprehensive and up-to-the-minute marketing knowledge and outstanding skills in strategic planning. Working with a friendly and collaborative in-house marketing team, you will develop and implement the overarching digital marketing strategy and influence business growth by maximising return on investment.

In return you will receive a salary of up to £45,000, 24 days annual leave (+ bank holidays and an additional day off for birthday), pension, private healthcare and free car parking.

As Digital Marketing Manager, you will have the following duties and responsibilities:

• Overseeing the development and execution of comprehensive digital and content marketing strategies
• Designing processes and workflows that optimise the shifting roles of relevant channels
• Selecting and managing relevant marketing campaign management tools, technologies and apps
• Determining where external service providers are required, and actively participating in selection
• Allocating and managing budget and resources to meet strategic priorities
• Maximising the effectiveness of multichannel advertising and marketing campaigns
• Evolving audience segmentation efforts based on customer profiles and behavioural data
• Identifying and exploring relevant second and third-party data sources to enhance customer profiles
• Establishing a set of key metrics that align digital marketing objectives with the drivers of the business
• Elevating the role digital marketing technologies and data play within marketing and across the business
• Outlining and communicating a holistic vision that ties digital marketing execution to broader mandates, such as enhancing customer experience
• Managing and using tools for measuring the success of marketing and advertising campaigns
• Demonstrating the impact of digital marketing activities on engagement, sales and ROI
• In future: Identifying, hiring and nurturing top digital marketing and advertising talent

We’re looking for a Digital Marketing Manager with the following skills and experience:

• Extensive previous experience in Digital Marketing leadership and strategy planning
• Degree in Marketing or Business subject, or equivalent digital marketing work experience
• Fluent in up-to-the-minute digital marketing techniques, trends and technological advances
• Track record in selecting and managing budget for marketing technologies and service providers
• Proven ability to manage projects with multiple workstreams and across multiple channels
• Able to demonstrate making clear strategic decisions based on accurate insights and data
• Excellent communication and negotiation skills, both verbally and in writing, with the ability to deliver clear and engaging presentations and explain complex digital concepts to senior business leaders
• Proven UX experience would be advantageous

Hours of work:

• Monday to Thursday: 9.00am – 5.30pm, Friday: 9.00am – 4.00pm with 30 mins lunch (39-hour week)
• Hybrid working pattern available