Head of SEO

We’re looking for a talented and experienced Head of SEO with real ability to form end-to-end strategic approaches for organic performance/SEO and PPC Integration to join a leading marketing services company, known for helping a wide range of international brands to communicate effectively with consumers through a wide range of eyecatching and engaging digital innovations.

Salary and benefits:

• Salary negotiable
• Free parking
• Flexible working
• Healthcare scheme
• Employee wellbeing initiatives
• Monday to Friday, 9:00am – 5:30pm

As Head of SEO, you’ll have the following duties and responsibilities:

• You will be responsible for building, line management, wellbeing, coaching and development of your immediate team reports
• You will be accountable and expected to oversee your team’s performance while inspiring them to apply themselves to the same ambitions and standards you set yourself
• Encourage active sharing by regularly sharing the latest news (channel/industry and beyond where applicable), updates, etc. with the whole organic performance department to ensure they keep on the pulse of latest developments, and where relevant, wider digital channel teams within the performance arena
• You will lead development of POV’s across varying topics that impact the changing landscape
• You will be expected to lead organic search training initiatives for clients, organic performance department and wider teams/communities that improve and expand knowledge around the specialism but also elevate our organic search proposition
• You will be expected to oversee the organic performance commercials, and have clear growth targets to be measured against
• You will be responsible for the client’s strategy planning and scope of work (which includes FTE and commercials, and where applicable they abide to any wider client-agency contractual agreements)
• Ensure clients are aware of the latest developed products and services that could be sold in to enhance their performance
• You will be expected to identify any potential new income opportunities with existing clients – either current organic performance clients or wider agency clients. You will be integral to new business pitches (in part or full depending on briefs and input required)

We’re looking for a Head of SEO with the following skills and experience

• Extensive proven experience in a similar role, understands the commercial aspects of SEO and is able to scope clients’ strategies to agency models
• Have a wealth of experience in managing large clients
• Is well-rounded in all pillars of SEO including technical, content, and off-site link acquisition
• Has great experience in the typical SEO toolset i.e., SEMRush, Ahrefs, DeepCrawl, ContentKing, Google Analytics, Adobe Analytics, Google Search Console, BuzzSumo, Majestic etc.
• Has defined team leadership skills to develop, nurture and inspire the team under them
• Has had experience or a desire to publicly talk at both virtual and in-person industry events and within the agency to evangelise the channel
• Has experience or a desire to innovate and elevate SEO and the wider organic earned and owned product offering including integrated search

The successful applicant will design, implement and lead the organic performance division, leading the SEO growth and capability across clients and internally. You will define and oversee the organic performance offering across organic insights, optimisations, content and distribution, and look to scale these across existing clients, new prospects and internally with our client.

The role requires the consistent championing of delivering best practice SEO activity and actively striving to achieve marketing-leading, innovative strategies and tactics to be activated that can be assessed through measurable organic search and business performance metrics, proactively working on improving the profile of the channel in PR’able environments.