Paid Search Manager

Our client an innovative full-service agency, are looking for a paid search specialist to work across their coveted global clients. This role will be a pivotal part of the digital team working with clients paid media strategies on predominately (but not limited to) the Google platform. The ideal candidate will lead on delivering full-funnel strategies that focus on customer behaviour, increasing awareness among the target audiences which drive both traffic and conversion.

You will be based in Nottinghamshire, onsite at the head office and be rewarded with a competitive salary and benefits package including 25 days holiday, free parking, employee wellbeing initiatives and salary sacrifice benefits scheme. The working hours are Monday to Friday, 9am – 5.30pm.

An individual who has hands-on experience of paid strategy, set-up and execution, who wishes to diversify their knowledge and develop their skills across all areas of Search Engine Marketing is who we are looking for.

Key responsibilities:

• Take ownership, manage, review, and optimise Google Ads & Microsoft Ad accounts for a variety of clients.
• Launch and optimise campaigns to drive short-term and long-term results.
• Work to achieve client’s campaign objectives (RoAS target, lead volume etc).
• Design and implement test plans (A/B and multivariate) to understand drivers of response and value.
• Optimise key metrics such as CPA, CTR, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists and build new campaign structures via Excel & Google Ads Editor.
• Provide ad copy suggestions based on research and platform best practice.
• Manage budgets effectively to drive maximum ROI.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, video network and more, in line with client’s goals.
• Generate weekly and monthly client reporting to offer insight into campaign performance.
• Keep up-to-date with new features and industry news.
• Understand the marketing funnel and how your campaigns engage users at each stage.
• Communicate with the team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.
• Play a key part in providing insight and strategies when pitching for new clients

Skills and qualifications:

• 2 or more years of proven experience in PPC and digital marketing
• A genuine passion for all things Paid from strategies to execution as well as keeping up to date with the industry, trends and advancements.
• Strong knowledge of Google Analytics, Google Ads, Google Shopping is essential. Microsoft Ads and Meta ads would be desirable.
• Excellent knowledge of website funnels, marketing analytics tools and reporting skills
• Ability to manage multiple campaigns, projects and budgets
• Strong understanding of SEO and other digital marketing tactics
• Excellent written and verbal communication skills
• Excellent client services skills

Clients are B2C also B2B and B2B2C, so knowledge of tactics suited to top-of-funnel awareness vs demand-gen are important. You’ll need to be confident in working at speed with major global brands, have experience in handling large budgets, and uphold an exceptional level of client service.