Marketing Executive

We’re delighted to be recruiting a Marketing Executive on behalf of a well-established, multi-award-winning independent business based in Kettering. This newly created Marketing Coordinator role offers a rare opportunity to take ownership of marketing activity within a growing B2B organisation that is bringing its marketing function in-house for the first time. For an ambitious marketing professional, this is a chance to shape strategy, influence business growth, and make a visible impact across the organisation.
 

• Salary up to £40,000 per annum
• Monday to Friday 9am – 5.30pm
• 100% office-based role in Kettering
• Beautiful modern, open-plan offices
• Family-run, multi-award-winning business
• Quarterly team lunches, summer and Christmas celebrations, and regular social events
• Opportunity to build and develop the marketing function from the ground up

Duties and responsibilities

• Develop and deliver B2B marketing campaigns focused on lead generation, brand awareness and new business acquisition
• Create and manage website content, blogs, newsletters, case studies, marketing literature and industry updates
• Manage and grow the company’s social media presence, with particular focus on LinkedIn and audience engagement
• Drive SEO improvements and enhance the organisation’s online visibility and Google rankings
• Plan and execute targeted email marketing campaigns using CRM data to engage different customer sectors
• Support PR activities, including charitable initiatives, trade shows and raising the profile of the SMT
• Provide marketing insight and guidance to help shape a cohesive marketing strategy and improve the speed and effectiveness of marketing activity

Required skills and experience

• Extensive previous experience in a similar Marketing role within a B2B environment
• Proven success in generating leads and delivering marketing activity that supports business development objectives
• Strong understanding of both traditional marketing principles and modern digital marketing techniques
• Experience creating engaging content across multiple channels, including websites, email marketing and social media
• Knowledge of SEO best practice and methods for improving online visibility and search performance
• Excellent communication and collaboration skills, with the ability to build positive relationships across a business
• Proactive and enterprising approach, with the confidence to take ownership of marketing initiatives and contribute new ideas