Marketing Programme Manager / Campaign Manager

On behalf of an industry-leading and internationally renowned business based in Lutterworth, we’re currently looking for a talented and innovative Marketing Progamme Manager/ Campaign Manager.

Working as part of a small team you’ll create, manage and execute marketing campaigns, digital initiatives, content, support sales enablement and external communications to aid lead generation.

This is a great opportunity for a hands-on, innovative, and results -orientated marketing professional to play a key part within an energetic and forward-thinking marketing team.

Duties and responsibilities:

• Assist the Head of Marketing to set the marketing direction and implement marketing processes
• Use market research and analysis to develop plans that generate leads, expand the customer base and ensure the company maintains a strong presence across all key sectors.
• Manage campaign planning, approach, content, budget and resource allocation.
• Design and execute integrated campaigns / initiatives that include events, emails, PR, content, landing pages and webinars amongst others.
• Analyse campaign performance and marketing attribution, and continually optimise campaigns for conversions.
• Prepare and deliver reports including campaign performance, lead generation customer / order acquisition results against targets.
• Manage suppliers, agencies, and other services to help marketing projects come to fruition.

Skills and experience required:

• Extensive proven hand-on experience of digital marketing campaigns management within a fast paced B2B environment
• Demonstratable B2B marketing experience providing solutions and services
• A successful track record of building engaging go-to-market campaigns for key target audiences
• Strong understanding of digital marketing (PPC, SEO, display, sponsored social)
• Strong project management and analytical skills

Hours of work:

• Monday to Friday 8.30am – 5.00pm

Salary and benefits:

• £35,000-40,000