Get your employee benefits package just right

We have written quite a lot recently about how to combat the recruitment candidate shortage. One way is to get your employee benefits package just right.

In recent research by Ladbrokes, the UK workplace’s most valued employee ‘perks’ have been revealed.

The top 8 most valued employee ‘perks’ are:

  1. Paid holidays
  2. Pension plan
  3. Gym membership
  4. Retirement planning
  5. Dental Insurance
  6. Maternity & Paternity Leave
  7. Paid sick days
  8. Vision Insurance

Some of these are quite a surprise and it just goes to show that it isn’t necessary flashy, over and above style perks that people really value. It’s things that they can benefit from on a daily or monthly basis that really matter to people.

Ladbrokes, also researched which businesses were rated as offering the best employee perks.

Here are the top 20 and their most valued employee perks

Business name Perk
Huddle £5,000 Joining Bonus
TransferWise All Expenses Paid Holiday
Airbnb $2,000 to Travel
SkyScanner Local Discounts
The Body Shop Corporate Volunteering
Peninsula Business Services Children Xmas Party
Autotrader UK Wine Club
Jive UK Hot Food Friday
Opus Professional Services Free Holiday Home Hire
Visual Soft Unlimited Holiday
CA Technologies On-site Creche
Rackspace Birthday Holiday
Allen & Overy Onsite Dentist and GP
Pentland Brands Onsite Gym
Arm Holdings 4 Week Sabbatical
ASOS 40 Percent Discount
Swinton Insurance Christmas Shopping Holiday
Google Free Food
Jagex Free staff Bicycles
Holiday Extras Free Staff Cinema

A lot of these in the top 20 are able to offer a certain perk because of what they do as a business. And of course, most of them are large businesses. But some of the perks, like a Christmas party for employees children, is quite realistic for any size of business to do.

They key to getting your employee benefits offering right, is to really analyse your team. Have a look at what trends you have; gender, age, hobbies, children, how they commute to work, working patterns, what they like to do outside of work.

If you can really tap into things that your team will be able to benefit from every week, then you have an offering that will really make an impact.

The main purpose of your benefits package is to help attract new employees and to help keep existing ones.

Think outside the box, ask for ideas, or run an all employee survey. And don’t forget, just because you have a good benefits package, you should keep renewing it as your workforce change.